Campaigns that
performed.

Full go-to-market strategy and execution for a fashion startup with no brand equity. We built the visual identity, website copy, Meta ad creative system, influencer outreach playbook, and email nurture sequences. Went from pre-launch to $2M in first-year revenue.

Developed ABM campaign strategy targeting CHROs at 500-5000 employee companies. Created persona-specific ad sequences, case study content, and a gated research report that drove 400+ qualified demo requests in 6 months.

Sensitive sector campaign requiring careful creative strategy and compliant media buying. Built awareness campaigns on Meta and YouTube, developed trust-first content, and optimized the signup funnel to reduce CAC by 44%.

Built Google Search and Display campaigns targeting commercial real estate investors and developers. Developed landing page variants for different property types and investment profiles. Managed $180K/month in ad spend.

Coordinated rebrand across 8 physical locations, e-commerce, email, and social. New brand guidelines, in-store signage system, packaging redesign, and digital campaign to announce the new identity to the existing customer base.

Managed multi-platform acquisition campaigns across Meta, TikTok, and Google. Built creative testing framework with 40+ ad variants across 6 audience segments. Identified highest-performing creative archetypes and systematized production.